Diadem Capital
Finance
Overview
Diadem Capital is a fundraising platform that connects startups with over 600 investors and 100 lenders. Designed to streamline the capital-raising process, Diadem allows entrepreneurs to build detailed profiles, receive warm introductions, and track negotiation progress—all within a single interface. With no upfront fees and a simple model of 3% on equity and 1% on debt, it’s a trusted resource for modern fundraising.
The Challenge
Fundraising is inherently complex, and Diadem Capital needed a way to simplify and scale that process through automation. They faced two major hurdles: developing a sophisticated algorithm to match startups with appropriate investors based on 100+ variables, and managing multiple investor types with differing priorities and workflows—all while keeping the interface intuitive and efficient for both startups and investment firms.
Our Solution
We collaborated closely with the Diadem team to transform their vision into a powerful Bubble-based web application. - Advanced Matching Algorithm: We built a highly flexible algorithm that could process and compare more than 100 variables per company in minutes. This allowed Diadem to offer investor-startup matches with a high degree of accuracy, using logic that the founding team could both understand and iterate on. - Role Management & QA: The platform supports multiple investor types, each requiring tailored functionality. We implemented a modular permission system and maintained strict internal QA processes to ensure smooth role-based experiences across all user groups. - Back Office Automation: Using a suite of APIs, we integrated Salesforce, document processors, and other key tools, allowing Diadem to automate routine workflows and centralize team-only data operations within a robust, secure backend.
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The Results
Diadem Capital now provides startups with a fast, smart, and transparent fundraising journey. The platform’s matching algorithm gives investors curated startup matches at scale, while the automated backend dramatically reduces manual overhead. With their internal tools and public interface fully integrated, Diadem continues to grow as a trusted partner in early- and growth-stage fundraising.
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Contact Information
michael.marsack@martech-studios.com
Phone
570-982-0108